Hyundai's show with more than 3,000 drones

Hyundai's luxury car brand, Genesis, celebrated its entry into the competitive Chinese market in style. To do so, they used 3281 drones that managed to "draw" the logo over the illuminated sky of Shanghai and even broke a Guinness record.

The show held on March 29th set a new record for "most unmanned aerial vehicles (UAVs) in the air simultaneously", according to a press release distributed by the company.

Hyundai's fleet of robot drones flew in formation and, under different patterns, created the Genesis logo. They also formed in the air the shape of a hand and two of its car models.

The Genesis brand first appeared when Hyundai launched a car with that name in 2004. It was only in 2015 that it was decided that the line deserved its own brand line, so they finally decided to found the subsidiary brand.
The luxury vehicles are developed and designed in Germany, South Korea and the United States. However, all production takes place in the country of origin, where the parent company is based.

Guinness World Records with drones
Before the amazing show of Genesis, the Chinese company Shenzhen Damoda Intelligent Control Technology had established last September 20 a mark in the prestigious Guinness World Record.

This company, which is dedicated to provide this type of shows, used 3,051 drones to create different figures over the sky of Guangdong.

Intel was another that also came to hold this title thanks to its Drone Team, with which it created the Olympic rings over Pyeongchang during the opening of the 2018 Winter Olympics.

As their popularity grows, the features of these vehicles improve, and their price comes down, it is not uncommon to see more and more events with drones.

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