Branding is much more than a company's name or logo; it is its emotional essence. It is the way a brand conveys its values, mission, story and the promise it offers to its audience. This emotional approach allows brands to build an authentic connection with people, generating trust and long-term loyalty. Good branding creates a sense of belonging, where customers not only consume products or services, but also feel identified with the brand's ideals and culture. This emotional bond is key to making customers become brand ambassadors, promoting the brand's message and sharing its values with others.

When something is free, we probably pay for it in another way. In social networks, we pay for it with our time. CEOs of big brands know that time is more valuable than money: you can make more money, but you can never buy more time.

Many have expressed their displeasure, arguing that the ad is insensitive and dismissive of artists and creatives who deeply value their physical tools. The intent of the ad was to highlight that the iPad Pro can replace many creative tools, but the message was not well received. The ad has been called “offensive” and “disconnected,” suggesting that it trivializes the value and emotional connection artists have with their instruments and equipment.

By the way, behind this initiative is INGO, a Swedish agency that has collaborated with the brand on multiple occasions. "Don't worry, you can afford it": With this slogan, and in line with IKEA's global strategy, IKEA Al-Futtaim launches this campaign that reflects how our endearing pets can also wreak havoc and break everyday objects. There are more than 1.5 million pets in the UAE alone, so IKEA wants to convey peace of mind to its audience by showing that replacing damaged product is completely affordable.

Brand recognition is not only about making consumers visually recognize a company's name or logo, but also about building consumer trust and loyalty. A strong, well-established brand communicates credibility and professionalism, which makes consumers feel confident in choosing your products or services. Impacting consumers goes beyond simply showing them a product. Effective branding generates an emotional connection with the customer, creating an empathy that goes beyond tangible product features. When consumers identify with a brand's values and mission, they are more likely to choose it over the competition.

Over time, a select group of brands has earned people's trust, and this is no accident. These brands have consistently delivered on their promise of value, offering outstanding services or products over the competition. Today, these leading brands have consolidated their position in the marketplace.

From Machu Picchu to the Amazon jungle, every corner of Peru becomes a captivating story, highlighting the country's unique essence. Peru has understood that the real magic lies not only in its breathtaking landscapes, but in how those landscapes are intertwined with the Peruvian identity. The campaign transcends traditional tourist postcards to present a story that resonates on an emotional level.

We know that new technologies, both in the discovery of new materials, such as paper screens, flexible and high definition, as in the development of AI, codes solving work processes in seconds, reducing time and human processes, coupled with the creativity of new digital artists taking advantage of these advances and developing methods of augmented reality, are driving (very quickly) new media and spaces to capture the consumer's attention.

Today, social media has become a powerful tool for businesses to reach new potential customers and improve their brand positioning. Posting quality content on these platforms is essential to stand out in the competitive world of online marketing. With the ever-increasing use of social media by consumers, having a solid and relevant strategy in place can make a huge difference in the success of a business. 🚀

Continuing with the values of its origins, (Nestlé); Nescafé presents us with a commercial with a surprisingly retro-disruptive simplicity.

Paradoxically, we were design students, which gave us a greater range of knowledge about the power of brands and their cultural imposition. Clearly, Apple had not only achieved a disruptive product, but also managed to establish itself as an exclusive brand throughout society and mainly within a segment with greater purchasing power. Today, twenty years later and after a long professional career working with SMEs, I still wonder what a brand means to CEOs and executive directors of companies. I think that, without a doubt, everyone would agree that the brand is the representation of the company, of the quality of its products, of its communication (in the broadest sense) with its public. Perhaps they even agree, as design professionals say, that it is the most expensive intangible value of the company. The truth is that many times I feel that in the vast majority of cases their answers are a simple cliché to look good with design and/or marketing professionals, that is, they say yes, but their actions reflect that in reality there are always major investments.

Today, December 19, 2022, one day away from being World Champions, a day that surely as Argentines we will remember for many years, all problems seem to have been left in the background, you can only perceive the immense joy that this team of professionals gave to an entire country.

Facebook is now called Meta, and this name change has to do with its great bet on the future: to develop a kind of virtual world, the metaverse, in which the company intends that we all spend a good part of our lives. We will go there to interact with each other, to entertain ourselves, to work, to study, to play sports. And to shop, of course. With just a pair of virtual reality glasses (it has not yet been specified which ones) and an Internet connection, users will be able to immerse themselves in this parallel universe that promises to revolutionize our idea of the Internet. After having almost half of mankind hanging on their social networks, the young tycoon considers that it is necessary to give a twist to his project. The metaverse, Zuckerberg said Thursday at his company's annual developer event, is the logical evolution of the network, which has run out of steam. It's taking Facebook to the next level. Until now, our experience in cyberspace was limited to browsing websites or managing applications. The digital world existed on the screens of our devices; when we looked away from our cell phones or computers, that world was shut down. The metaverse is to enter it. In a universe, of course, designed and modeled by Facebook (or Meta), where everything we see, hear and touch is a virtual reality experience. A gigantic technological challenge to which the company also links its financial future. According to Zuckerberg, this parallel world will move "hundreds of billions of dollars" in the next ten years.

"Christian Dior: Designer of Dreams" is one of the most attractive exhibitions in recent years, which addresses the history of the House of Dior and its many sources of inspiration over 75 years. Undoubtedly, for the fashion world, this is an extremely important exhibition, an interesting retrospective on one of the most illustrious designers in history. As part of the 75th anniversary of the founding of the Maison Christian Dior, the arrival of the "Designer of Dreams" exhibition was announced today with a campaign that illuminated the Twin Towers of the Chengdu International Financial Center in China. It is a spectacular campaign, very much in the style of what Dior, over the years, has become accustomed to, with Chengdu being the fourth site where it is presented to replicate the great success it had in Paris, at the Musée des Arts Décoratifs, in 2017.

As innovators and creators in the visualization and proptech space, LNG Studios recognizes the significance of Augmented Reality (AR) as industries evolve in the 21st century. Real Estate, a predominately traditional industry relying on brick-and-mortar sales centers, in-person home tours, and face-to-face sales strategies, has understandably faced significant challenges during the COVID-19 pandemic. As a service provider for this industry, LNG Studios experienced an influx in demand for virtual and virtually supported services over the last year due to the industry’s rapid digital transformation. Inspired by this fast-paced trajectory towards an extended reality, LNG Studios created a conceptual video to communicate as well as inspire others about the not-so-distant possibilities with AR technology within the real estate industry.

We have been celebrating Lego's marketing and advertising strategy for some time now. In recent years it has focused its efforts on collaborating with other brands by launching special and limited editions. Thus it has launched all kinds of new products such as box sets of Friends or Back to the Future or new proposals for adults as LegoArt.

Apparently, Tesla isn't just busy building self-driving cars and luxury cars with year-and-a-half-long waiting lists. This has become clear thanks to the new announcement of Elon Musk, who has revealed his new project: the Tesla Bot, a humanoid robot weighing almost 57 kilos pounds and 1.76 meters tall, which will be launched next year. POR JOHN KOETSIER20 - https://www.tesla.com/AI

Federer has ensured, through his various partnerships, that his brand will not soon fade away. However, as Switzerland's tourism ambassador, Federer will be able to promote his country in a unique way.

Hyundai's luxury car brand, Genesis, celebrated its entry into the competitive Chinese market in style. To do so, they used 3281 drones that managed to "draw" the logo over the illuminated sky of Shanghai and even broke a Guinness record. The show held on March 29th set a new record for "most unmanned aerial vehicles (UAVs) in the air simultaneously", according to a press release distributed by the company.

So, whether you should upgrade to the new Galaxy Z Fold 3 is a matter of choice more than anything else. However, the question is two-fold: should you buy this foldable phone as the first foldable or upgrade if you already own the Galaxy Z Fold 2? Through the article below, we will try to provide references to these contexts, read on. The clear advantages: Unveiled earlier this month at the Galaxy Unpacked event, the Galaxy Z Fold 3 is now available for pre-order, the price is competitive and the phone is compatible with the S Pen. Compared to its predecessor, the new foldable phone is thinner, lighter and has a tougher protective film over the foldable screen. For the careless, who did not consider a foldable device because of its fragility; the Galaxy Z Fold 3 comes with IPX8 water resistance rating. This is a guarantee against accidental spills and sweat, while its rugged body and sturdy hinge have the phone covered for other occasions.