New Adidas Lego sneakers

We have been celebrating Lego's marketing and advertising strategy for some time now.

In recent years it has focused its efforts on collaborating with other brands by launching special and limited editions. Thus it has launched all kinds of new products such as box sets of Friends or Back to the Future or new proposals for adults as LegoArt.

On the other hand, they have started collaborations with big brands such as Ikea and now they intend to do it with Adidas. To do so, they have thought of launching a new collection of exclusive sneakers.

The Adidas Lego sneakers have yet to be shown to the world. But the brands have shared a trailer offering us hints of what the design will look like. The Danish company's logo will appear on the tongue and its famous blocks will have a special prominence. Lego will use its famous blocks to shape a sneaker that will be called the ZX8000 model.

The sneaker and corporate merchandising sector is an area that brands are beginning to exploit. Without going any further, we have the tremendous success of Lidl's sneakers or the line of McDonald's swimsuits based on its packaging.

In the trailer appears the date of September 25 as a release date, so we will be watching this collaboration to see the new Adidas Lego sneakers.

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