Chengdu's Twin Towers light up to advertise "Christian Dior: The Designer of Dreams".
"Christian Dior: Designer of Dreams" is one of the most attractive exhibitions in recent years, which addresses the history of the House of Dior and its many sources of inspiration over 75 years.
Undoubtedly, for the fashion world, this is an extremely important exhibition, an interesting retrospective on one of the most illustrious designers in history.
As part of the 75th anniversary of the founding of the Maison Christian Dior, the arrival of the "Designer of Dreams" exhibition was announced today with a campaign that illuminated the Twin Towers of the Chengdu International Financial Center in China.
It is a spectacular campaign, very much in the style of what Dior, over the years, has become accustomed to, with Chengdu being the fourth site where it is presented to replicate the great success it had in Paris, at the Musée des Arts Décoratifs, in 2017.
This confirms the idea that, in the world of advertising and marketing, anything is possible to get a message, a campaign, an advertisement, whatever.
Of course, it counts a lot here that we are talking about one of the most transcendent fashion houses in history, which year after year increases its value and importance in the fashion world.
This is precisely what is celebrated in the exhibition "Christian Dior: Designer of Dreams", a look at the beginnings of the designer and his most important facets.
For this reason, in the context of Dior's 75th anniversary, this exhibition is being highly valued by specialists in the field. In fact, this mass will arrive from September 10 at the Brooklyn Museum in New York, and will be there until February 22.
Meanwhile, in Changdu, China, it will be on display until September 7 at the Museum of Contemporary Art (MOCA), also one of the most prestigious museums.
Covid times do not stop Dior
The times of the Covid still do not stop the big companies and the big brands, even though, due to the pandemic, they had a complicated year, but nothing to be alarmed about, although they could worry about.
However, an exhibition of this magnitude in a context of pandemic and contagions in various parts of the world, seems more foolish, even if it is the 75th anniversary of one of the most important designers in history.
"Christian Dior: Designer of Dreams", as announced on social networks and in various sites and forms, will be available until September 7 and then travel to New York, from September until February 2022.
