Over time, a select group of brands has earned people's trust, and this is no accident. These brands have consistently delivered on their promise of value, offering outstanding services or products over the competition. Today, these leading brands have consolidated their position in the marketplace.
The development and positioning of your brand represent, without a doubt, the best investment in the medium and long term. At Estudio JPG SRL, we have been designing brands for more than 15 years, and although we have accumulated experience, we still believe that there is always something new to discover.
The advancement of artificial intelligence (AI) tools opens up numerous opportunities for the creation of high-quality images and videos. However, it is crucial to understand that these are just tools. The conceptual work behind any effective construction involves deep and dedicated analysis. IA can be of great help, but first we must understand what to ask of it, understand what we are talking about. Today, more than ever, we must learn to ask the right questions and acquire the technical knowledge to get the most out of these tools.
A brand goes far beyond simply being an attractive image for multiple reasons. It is a promise of value, a complete representation of an entire company. When designing a brand, it is essential to consider aspects such as mission, values, personality, competitive analysis, visual simplicity, legibility, choice of typography and colors, functionality in graphic and digital media, black and white application, consistency in its elements and timelessness.
For all these reasons we affirm that:
"We do not simply create images, we forge Identities".