The project began with the design of the brand. For the development of the brand, we worked on ideas that reflected the fundamental concept of the product, managing to transmit under certain visual aspects the functionality of the product itself. The sketch was made on grids highlighting the geometric shapes that would lead to shape the name of the product. The typography was entirely designed from scratch, achieving a great consistency in its strokes, transmitting the idea of weight, robustness, solidity, mechanics and engineering.
As a complement and reinforcing the idea of the product, we designed an isologotype, which works integrated to the logo, (isologotype) based on the concept of the modular parking system, stackable and for reduced spaces. To convey these concepts, we worked in 2D, nine stacked cubes, in 3x3, as a way to represent the use of the product.
With the need to present the commercial project, we developed a video based on the original renderings created by the engineers in charge of the project. The audiovisual represents the operation of the product in all its amplitude.