Packaging & Photography

Packaging & Photography

Landy Snacks is a family-owned company from Rosario, Santa Fe, Argentina, dedicated to the production, packaging and distribution of snacks and snack products. For the launch of its new line of flavored peanuts, we designed a packaging system focused on the consumer public.

Packaging & Photography

We started the project with an extensive briefing process, where we conducted an in-depth analysis of the company and the market where it operates, including its competitors, the aesthetic paradigm and the target audience. Once the information was collected and analyzed, we developed a visual system that seeks to highlight the flavor and quality of the products by playing with strong contrasts.

Packaging & Photography

We designed a design system applied in three packs for different flavors (cheese, ham and pizza) which lay the foundations for adding future flavors. The main objectives of these were to generate a system strong enough to differentiate the brand from other possible competitors, without producing confusion between each variety of the same line.

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Packaging & Photography

We used photography and the chromatic range as the main differentiating resource, thus achieving a semi-open system that allows the extension to new varieties and standing out against competitors.