Embon is a chain of drugstores and perfumeries in the city of Rosario, Santa Fe, Argentina. With more than eight branches distributed in the area, it has a trajectory of more than 40 years in the business. Seeking to evolve constantly and adapting to new ways of interacting with customers, Embon approaches us with the aim of expanding its business to a digital space.
The result? An interdisciplinary project that started with the layout and programming of an elegant and easy to navigate website. It allows customers to place orders easily, quickly and securely. Following the website, we coordinated a media planning for the launch and promotion of the site. We generated a system of monthly graphics to be published in different social networks and offline locations.
The realization of this project included photo shoots and videos of the points of sale and the different events, for the generation of content for the site and the different social networks.
The studio is in charge of updating the site and maintaining its social networks on a monthly basis. With the content they provide us we write and design static and animated graphic plates, to be programmed in the publications within Facebook and Instagram.