Branding & Site web
Comercial CAB, is a company originally from Rosario, Santa Fe, Argentina. It specializes in the commercialization of hardware and supplies for furniture and construction. Founded by Alejandro C. Baldizzone, it has more than 20 years of experience in the field.
CAB comes to us with the intention of renewing its image, to expand its market and achieve a better brand positioning. Without losing the familiarity with its clients and highlighting its trajectory. This is how we began the process of redesigning their brand. We took the naming to its minimum expression in order to generate a greater impact on the public's memory and simplify its remembrance, without taking them away from their roots.
Modern, simple, friendly, are some of the concepts that define the new brand identity of the company. Following this same intention, the project involved the development of a new website. The company was one of the first in the city, within the industry, to join the online sales modality.
For us, the main pillar when designing and programming any site is to achieve an excellent user experience as a result. CAB's site is no exception. A hard work of UX+UI layout and front-end and back-end programming resulted in a website with a high degree of functionality and usability. As a positioning strategy for the new website, we developed monthly content to publish on the company's social networks (Instagram and Facebook) and thus reach the target audience by presenting news and creating a more continuous communication.