Importer of lighting products with LED technology, founded in the city of Rosario in 2016. It has a wide variety of products for home, office and large spaces. Our first work consisted in the development of the visual identity of the company which involved the design of its brand and its application system. "Vision of the future" is the main characteristic that represents the company, so we defined to use it as the main concept behind the brand.
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We develop the packaging line for your products and stands. We designed a system applicable to the different product lines they sell (home, office and large). From the beginning we designed and developed the first website, which had a focus mainly for large industries. Between 2016-2018 the company changed its commercial approach which implied to completely readapt its communication. The change implied moving from an industrial/consumer profile to a consumer/distributor profile, for this reason we rethought a new design system changing the focus of its global communication.
In 2019, thanks to its growth and commercial expansion, it seeks to position itself nationally and strengthen communication strategies with its target audience. This is how we created a simple slogan and generator of empathy between the brand and its customers: "illuminate your world". Within this new approach we seek to generate greater interaction between the company, the mass consumer and the brand's distributors, inviting them to share their experiences with the different uses of lighting. For this we used different types of strategies.
The first step was the development of a new website that invites both the final consumer and new distributors to join and share the concepts transmitted by the brand. It presents a predictable and natural navigation with a simple design, the site is thought (as always) in the user's comfort. Also, we apply the monthly strategy within the content used in social networks as a strong point of contact with its target audience, seeking to reinforce and position the brand with its customers.