We started the work redesigning the brand, since analyzing the previous one, we noticed the need to improve its legibility and adaptability in the media and products in which its presence was required. Then, we continued with the design of our own image system to be applied to the whole range of existing products in the market. This work required some time of analysis since we needed to achieve a strong independence of the Artemix brand over the mother brand Ferramix.
For this reason, in the construction of our own system we selected a couple of primary colors to apply in the image system of all products. The choice of a set of typographies was also very important for the good legibility and communication of the system.
The promotion of the entire line is currently being presented in the media of the company Ferramix, taking advantage of the existing public until achieving its own positioning, which will surely require the creation of its own media.