Rebranding Valencia Service
Valencia Service, a company dedicated to the transfer of premises in the Valencian Community, has undergone a complete rebranding process with the aim of simplifying its image and facilitating its application in various media and platforms. This rebranding has not only refreshed the appearance of the brand, but has also improved its presence and effectiveness in the market.
Extreme simplicity. The new visual identity was designed to be clear and easy to apply in different contexts. This includes the redesign of the logo, typography and color palette, all chosen to be visually appealing and easily recognizable. The simplicity in the design ensures that the brand can be quickly adapted into any advertising format.
Valencia Service
Social media
The new image system has been implemented on a variety of social and commercial media, including, Instagram, tiktok, Facebook, wallapop, milanuncios, fotocasa and on the company's own website.
The content of the social networks has gone from being merely informative to having a more commercial and conceptual approach. A content strategy has been designed to highlight the benefits and opportunities that Valencia Service offers. Posts and reels now include success stories, customer testimonials and case studies that show how the company has facilitated successful transfers. This shift in focus not only informs, but also inspires and builds trust with the audience.
Brand Application
Style guides have been developed to ensure consistency across all customer touch points. This includes corporate stationery, internal and external signage, and materials for commercial management and merchandising. Meta ADS campaigns are designed to maximize the reach and effectiveness of digital advertising. We have created targeted advertisements that appeal to business owners, investors and potential customers interested in premises transfers. In addition, we have designed a system of in-house and third-party street signage to generate brand recognition in the Valencian community. Valencia Service's social media are now focused on showcasing completed transfers, presenting these as “success stories”. Each success story is told in a visual and narrative way, highlighting the challenges and achievements of each handover. In short, the rebranding of Valencia Service has revitalized the company, aligning its image with its values and business objectives. The new visual identity, together with an effective content and advertising strategy, has allowed Valencia Service to strengthen its market position and continue to grow in the Valencian Community.