Branding, Site web & Photography
JAUKE is a company dedicated to the design, development and construction of houses and buildings. Jauke came to us with the intention of renewing its brand image. The first step in this process was the redesign of its isologotype, going from heavy strokes and contrasting colors to a 100% minimalist style and highlighting the geometry given from its origins in the brand.
As part of the briefing process, we took photos in the different houses and buildings built by the company with the intention of defining its identity more accurately. Taking into account the minimalist and modern profile of the company and the architectural style used in their projects, we developed an isologotype accordingly. From geometric shapes and a dry stick typeface we proposed an elegant and minimalist graphic brand that refers to the characteristics of the company.
Following the development of the isologotype, we designed a system of applications of the same for different merchandising products, physical spaces and communication elements both advertising and internal. We also developed a product catalog and diagrammed the basis for the user and maintenance manuals.
Finally, we designed, laid out and coded their website, focusing on presenting the company and the type of projects they develop. We also carried out different photo shoots that were also used for the generation of the editorial pieces.