Pensilvania · Spreadable cheese
Brand
The countryside, livestock, natural, healthy, native aspects of our country (Argentina), are the concepts behind the visual identity of the brand. Curved and organic lines, colors allusive to the environment, fused with classic elements.
Following this conceptual line, we proposed a visual identity system based on different compositional elements of the brand. We also selected a range of combinable typefaces to be applied to the different products.
A compositional element to highlight in the identity is the use of the perpendicular band that integrates the brand, the type of product and ends up merging into the packaging image. This line visually unites and integrates the different elements of each design, achieving product differentiation within a specific line and standing out from the competition.